About Us

🔥 Our Origins: A Revolutionary Idea in a London Flat

In a Victorian apartment in South London, our founder James Watson faced a classic British dilemma: how to enjoy the warmth of a real flame without compromising the integrity of a period property. Traditional fireplaces required complex installation and chimneys, while electric heaters lacked the authentic charm of flickering flames.

In 2018, James developed the first Rounge wall-mounted bioethanol fireplace—blending Scandinavian minimalism with British craftsmanship to create a heating solution that was both environmentally conscious and visually stunning. Thus Rounge was born, its name combining "relax" and "lounge", reflecting our mission to help British households unwind in comfort.

🌿 Purity and Sustainability: Our Core Philosophy

Environmental Responsibility

Rounge uses 100% renewable bioethanol fuel sourced from sustainably grown crops on British farms. Our fuel burns cleanly, producing only water vapour and minimal CO₂, with no harmful particulate emissions.

British Design & Craftsmanship

Every Rounge fireplace is designed in our UK studio, combining Scandinavian aesthetics with British manufacturing quality. We use aerospace-grade stainless steel and tempered glass to ensure both beauty and durability.

Intelligent Innovation

Rounge fireplaces feature:

  • Patented safety burners to prevent fuel spillage
  • Precision flame control technology
  • Modular designs to suit various spatial requirements

🏠 Designed for Modern British Living

Rounge understands the diversity of British homes—from London high-rises to country cottages. Our products require no structural modifications, making genuine flame experiences accessible to all Britons, whether renting or homeowning.

🌍 Our Commitment: Warming the Future Responsibly

At Rounge, we believe exceptional design should coexist with environmental responsibility. We are committed to:

  • Achieving carbon neutrality across all products by 2025
  • Supporting UK tree planting initiatives to offset production emissions
  • Using recyclable packaging materials and reducing plastic use
  • Collaborating with British designers for continuous innovation

Rounge Today: The Art of Flame for Modern Britain

From our London studio beginnings, Rounge has grown into an innovative force in the British bioethanol fireplace market. Our products combine cutting-edge design, exceptional craftsmanship, and environmental consciousness to offer discerning UK clients an unrivalled fireplace experience.

Why Choose Rounge?

  • ✅ 100% British designed, quality guaranteed
  • ✅ Clean bioethanol fuel, eco-friendly and safe
  • ✅ Easy installation suitable for all property types
  • ✅ Complies with UK safety standards (UKCA certified)
  • ✅ Three-year warranty with exceptional customer service

At Rounge, we believe genuine flame experiences shouldn't compromise our planet or architectural heritage. Join us in rediscovering the art of flame—reimagined for modern living.